Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor’s in marketing program.
But the data shows that nearly a quarter of Facebook users are aged 18 to 24. Showing that you care about your customers and their experience with your business will go a long way in securing these relationships long-term. And, as fans share and like your content, you rise in the social algorithms and gain new, free, exposure. Every business owner knows how difficult it can be to attract new customers. You can spend hours crafting the perfect product and designing an eye-catching website, but if no one knows you exist, it’s all for nothing. Here’s what Discover Koster Communications: Your Trusted Social Media Marketing Agency need to know to make the most of each platform.
You can quickly track your campaign’s performance on social media networks to see if it’s delivering results. But even if you know you can use the mainstream social networks, you also need to decide whether you should offer social media marketing as a whole or only on specific networks. LinkedIn – LinkedIn ads attract followers by getting your updates in front of more people. You’ll build ad campaigns around specific business goals and work through all three sales funnel stages, from awareness to conversion. Brands who successfully master social media marketing implement a strategy that incorporates both organic and paid content; ensuring that they undergo research, planning, and optimisation at every stage.
Social media “challenges” are one great example of brands paying attention to the zeitgeist and emulating it to speak to their audience like a friend. One great example from 2020 is the #DollyPartonChallenge; the famous country-western star shared a photo of herself with her four moods to reflect how she would present on each social media platform. Savvy brands jumped on board and came up with some excellent results. One advantage of social media for brands is that it provides a direct line to your audience; opening up the ability for customers to interact with brands in real-time. Snapchat offers a variety of tools and tips for businesses, mostly built around paid ads. Snapchat promotes how a range of companies have used the platform and also has an official business guide.
HubSpot offers a social media tool — as part of the marketing software — to help you publish and monitor your content and create real connections with your followers. You can schedule and publish your content in advance and compare in-depth reports on your posts’ engagement to understand the performance of various platforms, types of content, and posting times. One of the easiest ways to ensure your content is shared as planned is to use a social media management solution.
The ROI of search is among the best-performing marketing channels in the known world. It isn’t even close, because people type in exactly what they want and then you can show them that thing. Again, let’s revisit a classic marketing oldie-but-goodie – earned, owned, and paid media – to illustrate how social marketing fits into a broader promotional strategy.